Comparison · Data removal
Incogni vs DeleteMe
They solve the same problem two different ways: Incogni automates removal cheaply, DeleteMe puts real people on it. The right pick comes down to one question — do you value effortless value, or human thoroughness?
Last updated: July 10, 2026 · Researched by the Privacy Intact team (research-based, not a hands-on harness test); see how we review.
The one difference that decides it
Incogni is automated. DeleteMe is human-assisted. Almost everything else follows from that.
Incogni's software files opt-outs across 420+ brokers automatically — that's why it's cheap, fast to set up and completely hands-off. DeleteMe assigns real people to find your listings, work through each broker's opt-out process (including the deliberately awkward ones), verify the result and send you a report. That human labor is why it costs more and why it can be more thorough where automation stalls.
Price
Incogni's Standard plan is $7.99/mo ($95.88/yr). DeleteMe's Solo plan is $129/yr (about $10.75/mo) — roughly double. Those are the annual rates (Incogni also sells a pricier month-to-month plan; DeleteMe is annual-only); both let households cover several people for less per head. If price is the deciding factor, Incogni wins comfortably, and an automated service is the sensible default. You step up to DeleteMe's price deliberately, to buy the human element.
Coverage, proof and speed
- Coverage: DeleteMe lists the higher raw number (950+ broker sites); Incogni covers 420+ on its standard plan and reaches 420+ on Unlimited. Both hit the brokers that matter most; headline counts are a rough guide, not a precise scoreboard.
- Proof: both show you what they've done — Incogni via a live dashboard, DeleteMe via periodic human-written reports. If you like seeing a person's findings, DeleteMe's reports feel more tangible.
- Speed: neither is instant. Removals take weeks, and legal deadlines vary by state, regardless of which you choose.
The third option: Optery (and the free one)
Before you pick a side, two honest detours. Optery is the only major service with a real free tier (exposure report + self-service tools, no credit card) — the best way to see your exposure before spending a cent — with paid plans from $3.99/mo that add a human agent higher up; it's a four-year-running PCMag Editors' Choice for data removal (2023–2026). And if you're in California, the state's free DROP platform reaches 500+ brokers with one request. Try the free routes first; buy Incogni or DeleteMe when you want it handled continuously.
So which should you pick?
Pick Incogni if you want the best value and a service that just runs in the background — which is most people. Pick DeleteMe if you want real humans maximizing thoroughness and don't mind paying for it. Start with Optery's free tier if you only want to see where you're exposed first.
| Incogni | DeleteMe | |
|---|---|---|
| Approach | Automated | Human-assisted |
| From | $7.99/mo | $129/yr |
| Coverage | 420+ (to 420+) | 950+ |
| Effort | None | None (humans do it) |
| Best for | Hands-off value | Human thoroughness |
| Refund | 30-day guarantee | Annual plan |
FAQ
Incogni vs DeleteMe, answered
Incogni or DeleteMe — which is better?
Neither is "better" outright; they're built differently. Incogni is automated, cheaper ($7.99/mo) and effortless across 420+ brokers. DeleteMe is human-assisted, pricier ($129/yr) and more thorough on stubborn sites, with 950+ covered. Pick Incogni for best value and zero effort; pick DeleteMe if you want real people handling the hard removals.
Is DeleteMe worth the higher price?
It can be. DeleteMe costs roughly double an automated service, and you're paying for humans who manually work through opt-out flows some brokers design to defeat bots — plus a 15+ years track record. If maximum thoroughness matters more than price, yes. If you mainly want broad coverage handled cheaply, the automated services win on value.
Where does Optery fit in?
Optery is the third name worth knowing, and the only one with a genuinely free tier (exposure report + self-service tools, no credit card). Its paid plans start at $3.99/mo and add a human privacy agent from the Extended tier up, and it's a four-year-running PCMag Editors' Choice for data removal (2023–2026). Start with Optery's free exposure report if you just want to see where you're listed before paying anyone.
Should I pay for either if I live in California?
Try California's free DROP platform first — one request reaches 500+ registered brokers and they must comply from August 1, 2026. A paid service still adds people-search coverage beyond the registry and automatic re-removal, but the free, legally-backed option comes first.